The number of AI use cases for businesses seems to grow by the day. For the most part, companies have been able to leverage AI to analyze data better or improve operational efficiency. But little by little, businesses are discovering how to use AI to directly help customers. While companies need to be a little careful not to force AI upon consumers who might be skeptical or hesitant, there are several examples worth recognizing of businesses using AI effectively to improve the customer experience.
Virtual Insurance Agent
Dealing with insurance agents isn’t usually considered a fun or easy experience, making this industry ideal for AI experimentation. However, finding answers to insurance questions for customers who need help has been made easier with AI. Allstate is one such company that has developed a virtual insurance agent that can answer questions on dozens of topics.
As a result, Allstate’s call centers have become far more efficient. Customers can get their questions answered sooner, reducing wait times and making the job of call agents a little easier, making all parties involved happier.
Personalized Gaming Experience
For online gaming platforms, new technology like AI has been critical to success in recent years. This technology has been able to offer players a more personalized experience. For instance, AI can track and analyze gaming habits to recommend new games someone might enjoy based on games they’ve played in the past. This has been particularly useful with online casino platforms. There is a wealth of online casino games waiting to be discovered, and with AI, players are more likely to be introduced to the types of games they are likely to enjoy. Likewise, AI can help to personalize the types of promotions that players receive or adjust the difficulty of games based on their skills and past success in a game.
Fast Food Drive-Thru Lanes
Contrary to the implied mission of fast-food chains, there are often long lines and long waits at these types of establishments. Even the drive-thru lanes aren’t always moving swiftly. This has prompted some chains to start utilizing AI to help get customers in and out faster. Wendy’s was among the first to utilize artificial intelligence with their FreshAI system. While this system isn’t at every Wendy’s location, there are dozens of Wendy’s across the country that use FreshAI to take orders from customers with impressive accuracy, helping employees get your order to you faster. Even if it only takes 20 or 30 seconds off wait times, AI is still helping the fast-food industry live up to its name a little better.
Airline Baggage and Customer Service
Nowadays, airlines need all the help they can get when it comes to customer service. Therefore, many are turning to AI for support. Delta is among the AI pioneers, using AI to improve how they manage baggage. Customers may not see how it works, but the result has been quicker turnaround times and fewer lost bags. 
Delta has also used AI to address customer concerns and answer questions more efficiently. Their AI system can access the airline’s policies, procedures, and internal data to answer general questions that customers often ask. This means they don’t have to stay on hold and wait for a customer service agent to address their simple questions and concerns before their next flight.
Clinical Trials
The medical community has not been hesitant to utilize AI and other emerging technologies to improve patient outcomes. Medical institutions that conduct clinical trials, including the famous Mayo Clinic, have learned to use AI to screen and enroll patients in clinical trials much faster. This used to be a tedious process, in part because it was so labor-intensive. But with AI, patient information can quickly be cross-referenced with the parameters of trials to discover who is eligible for trials. By screening patients faster, they can be enrolled faster and start receiving treatment faster. In medicine, time is always of the utmost importance, so getting patients screened and enrolled in clinical trials faster saves lives.